Week 12 Blog Exercise / Visual Techniques

 Nike Air Foamposite 

-Irregularity, Intricacy, Depth, & Complexity -

Picture Credit: http://www.kicksonfire.com/wp-content/uploads/2008/09/nike-foamposite-one-black-dark-army-1.jpg


Nike Toki 
-Regularity, Economoy, Flat, Simplicity- 

Photo Credit: http://www.deadstock.ca/images/emailers/december%2030th/nike-toki1.jpg

The shoes posted above are the Nike Foamposite and the Nike Toki.  The Foamposite displays a style of shoe that is very different from any other.  The lines and slihouette are irregular and intricate with an almost seamless and round shape that goes all the way around, not to mention the lines that go up and down all around the shoe.  The Toki is a lot more regular and economic in the design.  There is not really anything that is shocking about the design.  Nike took the simple and clean look without taking any risks which is.  flatness and depth is also displayed in the two shoes.  The Toki is flat all around considering the exterior of the shoe does not really go in or stick out greatly anywhere around the shoe.  The Foamposite, however, has lots depth shown from the indentions on the sides as well as the carbon fiber plates that extend in the middle to provide extra support.  Complexity and simplicity is a technique that goes deeper than just the looks of the shoe.  The Foamposite takes on complexity in the design as well as materials that they used for the shoe.  The Foamposite has foam that makes up the shape of the shoe.  The foam, although stiff when first purchased, softens and molds to your feet as your feet produce heat when worn during the day.  The Foamposite also has Zoom Air in the soles that provide extra comfort.  The Toki, on the other hand does not use such technology in the design.  It is just leather that wraps around your foot with out anything complex about it.  

Week 11 Contrast Blog Exercise

Photo Credit: http://www.aboutsneakers.com/wp-content/gallery/373/mr-cartoon-livestrong-nike-air-force-one-kicks.jpg

In this example, the shoe, which is the Nike Air Force 1, shows a great example of contrast.  This shoe was designed to be part of the Live Strong campaign which explains the use of the color yellow.  The black used works great with contrast to make certain areas of design pop-out.  The laser-cut designs are precise and show the story of the shoe.  The shoe shows art from Mister Cartoon, a Los Angeles tattoo artist.  All the designs shown with the contrasting yellow and black are all traditional of the style of Mister Cartoon and is placed all around the shoe tying everything together.  

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Photo Credit: http://www.sneakerdemon.com/wp-content/uploads/2010/01/Nike-Air-Force-1-High-Womens-Black-Metallic-Gold.jpg

This would be a poor use of contrast on the same model of the shoe above.  This would be a black on black design, except for the difference of fabric and texture which does contrast which each other.  There are dull and shiny parts of the shoe which shows the design that is all over the shoe.  However, you cannot tell exactly what is going on here.  The design can be seen with proper lighting, however it is still very hard to configure the design.  The texture of the different parts of the shoe as well as the design lead you to be lost in finding their inspiration or goal for the shoe.

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Week 10--Movement/Motion

Photo Credit: http://www.laptoppicker.com/archives/kohjinsha-e8-mini-laptop.jpg

In the above picture, they show a lap top that has a feature different from other traditional laptops.  Most laptops simply just open and move in one way to show the screen above the keyboard.  However, in this picture, they show that once the laptop is open, there is still one more motion the screen can do.  The screen here can also pivot and turn to face other ways.  The swiveling motion can allow the screen to be seen by people other than the primary user if turned that way. If the picture was taken with the screen down, it would not show many features.  It would be hard for the consumers to see what the keyboard looks like as well as the screen.  And most importantly, they would not be able to see the most highlighted feature of being able to turn the screen.

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 Photo Credit: http://static.phonesreview.co.uk/wp-content/phoneimages/U900_G2.jpg

This picture above is now of a cellular phone that flips open.  When it is just closed, you can see that the only available features are what looks to be a music player and the screen for the clock.  In the cellular phone however, is shown with it half way open.  From there, you can see that there are more features on the inside.  In which it would more than likely be what would be used to actually operate the phone.  On the inside, you can see that there are some buttons that are visible to suggest that there are more to this device once it is opened up.  It is important that the company took the picture with it half way opened.  With this angle, it clears up that you must flip it open if all you see is the clock, camera, and music player buttons.