Week 8 - Tone & Color

Photo credit: http://2.bp.blogspot.com/_RoiyLOZ6PdY/R7nW221XphI/AAAAAAAAAHY/sH6eGO682Tw/S483/air-jordan-xx3-23.jpg

In this picture, I really liked how the photographer at Jordan Brand used a wide tonal range to highlight the new features of the shoes.  There are many parts of the shoe, such as the suede and the shoe laces can almost go unnoticed as their tones are very near that of the background of the picture.  The other features such as the plastic around the toe, signature script around the front, and the grey and red accents from the embroidery designs can be seen from the higher saturation and contrast that the lighting brings.  I think the tone also creates a mood of mystery and elegance.  The mystery comes from the subtle highlights of certain parts of the shoe that almost makes you want to see it in person or at least see more of the shoe it self in different pictures. The color, or lack there of, show a different take on the basketball shoe.  Jordan Brand had used just blacks and greys with a hint of red on the shoe.  With less color, the shoe has a more grown up and mature look.  The color gives it sleekness and also "quiets" the shoe by using less loud colors.  The only color, red, did serve well as it shows great contrast that can lure the customer in.